There is a massive gap in the market for professional coaching and mentoring designed specially for software sellers and leaders. This personalized and exclusive type of service just does not exist. Resulting in a disadvantage and vacuum for the industry as a whole.

There is a gap in developing the best talent on the job, not in the classroom. An MBA is not required to master selling and leading. Mastery is achieved through real world experiences. Evaluating the outcomes, strategizing on the WHYs and building a playbook for repeatability.

There is gap in access to good sales leaders and mentors on the job. Most sellers report they find very few great managers in their careers that effectively coach, mentor and push them to become better.

There is a lack of great sales leadership because companies no longer invest heavily in teaching and developing leadership skills and strategies. A majority of the best sales leaders and mentors I have met in our industry learned independently and proactively on their own time. These leaders are all gainfully employed and their ability to influence is limited to the sellers on their teams or the few podcasts they can find time to join a year. 

There is a gap in corporate development programs that are designed to help the employee in their career advancement. Most corporate training is underwhelming and meant for a broad audience. Similarly, sales enablement programs aren’t designed for one on one coaching and development. They are broad brush, stay at the surface, and only offer the basic fundamentals and artificial role playing techniques to achieve “certification.”

To become the best in your field you need an advantage. No different than building your body, you need personal trainers and mentors to help and hold you accountable. We need to be resources to each other in this field to get the focused development and coaching required to succeed.

Working for a single company has limited my ability to have a broader influence. In the role of a sales leader I can only influence the sellers on my teams. I am limited to how much I can pay to attract top talent and how many sellers I can hire based on headcount restrictions. This platform extends my ability to have a broader influence over our industry and to improve the quality of our outputs and improve the experiences of our customers.

This consultancy is a passion project for me. My professional passion has always been in solving problems for clients and developing talent. I have gained the greatest satisfaction in my career in helping others on their path to success. The entrepreneur in me has always wanted to build something bigger, more impactful, a company that changes lives.

I lost my father unexpectedly in February 2025. He was my hero, my mentor and my biggest supporter. He reminded me that the greatest accomplishment in life is to enjoy what you do and to help others in the process. So I am launching this business as an homage to my father, a true legend.

I want to help create an industry full of sales legends. An industry of transformational sales leaders. An industry where transparency, trust and collaboration is evident to our customers in the value they receive from working with our people and technologies.

I want to help people navigate the complex and changing landscape of our profession. Help them to understand how to win with AI and not feel threatened by its evolution. AI can and will improve our professional lives. It will help drive efficiency, education and decision making. But it will not replace our sellers and our leaders because AI can not build trust. AI can not be held accountable. AI will certainly influence decision making for our clients but people buy from people. Because they can trust them and hold them accountable to their word. Trust is built based on the execution and promises of the people our clients choose to partner with to solve their problems.